Global economic recovery is bad for Facebook

31.07.2021

Economic recovery, easing coronavirus restrictions and people going offline can negatively influence Facebook’s bottom line. Despite the $1 trillion capitalization reached at the end of June, the company expects a slowdown in growth.

Facebook earned $29.1 billion in the second quarter, surpassing investors’ expectations. The share price was $3.61 instead of the estimated $3.2.

The total number of users was, as expected, 2.9 billion. Their number has skyrocketed in 2020 due to the coronavirus pandemic. The 2.9 billion mark was achieved thanks to the profitability of the advertising business. According to Facebook, the total number of displayed ads increased by six percent from a year ago, and the segment’s revenue increased by 47 percent. However, the gradual withdrawal of people offline can reduce these rates. The company expects a substantial slowdown in revenue growth in the second half of 2021 due to the easing of the pandemic. After this announcement the shares fell by almost 4.5 percent. Profits may also be affected by new platform rules, particularly, the updated iOS privacy requirements.