Shares of Playtech Plc, a British gambling company, may outperform forecasts in 2024 after the company announced that its profit is expected to exceed market expectations.

Playtech stated that the main growth was observed in its B2B segment, particularly in the American markets, driven by tighter cost controls.

Additionally, the company signed an agreement with Mexican sports betting company Caliente Interactive. As part of the deal, Playtech will acquire a 30.8% stake in Caliplay and will also have the right to appoint its representative to the company’s board of directors.

The agreement also includes a revised eight-year license for B2B software and services, boosting confidence in the company’s future success.