Is it okay to buy Google stock?

09.10.2023

Amid the emergence of generative artificial intelligence, Google’s parent company, Alphabet (GOOGL), stands out as a leader in the technology industry. Generative artificial intelligence presents GOOGL stock with both opportunities and risks.

Despite growing competition in artificial intelligence and internet search, GOOGL stock is up 56% this year. That’s better than the 29 per cent rise in the Nasdaq Composite Index.

The Justice Department’s non-jury antitrust trial against Google began on 12 September. The government argues that Google maintains a monopoly in Internet search “through exclusionary distribution agreements that drive billions of searches to Google every day.”

If Google loses, U.S. District Judge Amit Mehta could order Google to split up or change the way Google promotes its search engine. The ruling may not come until early 2024 at the earliest.

One of the issues relates to Google’s contract with Apple (AAPL), which makes Google the default search engine in its Safari browser.