In addition to promoting its brands and leveraging its strategic toy lines and licences, Hasbro is seeking to expand its global presence by entering the emerging markets of Eastern Europe, Asia and Latin America. These emerging markets offer significant opportunities for revenue growth and outperform developed markets.

Hasbro’s investment in advertising and brand building efforts have contributed markedly to revenue growth. Significant improvements are seen in Asia Pacific and Latin America. The company’s management forecasts double-digit growth in emerging markets over the next few years. With an emphasis on product innovation, entertainment and gaining market share, Hasbro remains committed to its five-year plan (2018-2023-24), especially in terms of doubling the Wizards business.

Remaining committed to innovation, Hasbro has entered into a strategic partnership with Paramount to enhance storytelling and content creation capabilities. In addition, the company has directed investment in Boulder Media, its animation studio, strengthening digital capabilities to drive sales.

The continued release of the Transformers franchise across a variety of entertainment mediums, including film, television and digital platforms, underscores Hasbro’s dynamic approach. With an active and forward-looking development plan for the Transformers franchise over the next decade, Hasbro expects significant revenue growth.