Dell shares surged 25% over the past week, continuing to climb after J.P. Morgan analysts added the company to their “Analyst Focus List.” Experts see Dell as having long-term growth potential tied to artificial intelligence (AI).

On Thursday, the company’s shares rose 7%, reaching $110.21, up 44% from the start of the year. Over 75% of analysts recommend buying Dell shares, with a target price of $152.44, representing a 38% increase from the current price.

Dell has attracted investor attention due to the growing demand for AI technologies, despite a decline in operating income in the first quarter. Analysts note that Dell could benefit from the growth of the AI server market, but the company needs to improve its margins.

The second-quarter financial results that Dell will present on August 29 may include cost-cutting measures similar to those implemented by Intel and Cisco.