On Monday, January 29, Google is going to update its advertising policy to allow ads for certain cryptocurrency products. This policy change could lead to ads for recently launched exchange traded funds (ETFs) traded in place of bitcoin appearing on Google searches.

However, Google’s policy update refers to the allowed products as “advertisers offering Cryptocurrency Coin Trust targeting the United States,” leaving some ambiguity. Notably, one of the largest bitcoin trusts, Grayscale Bitcoin Trust (GBTC), was recently converted to a spot bitcoin ETF following SEC approval.

Previously, GBTC shares were only available to accredited investors in the primary market with a six-month holding period. Accredited investors must meet certain financial criteria, such as having a net worth of more than $1 million or high earnings.

In contrast, spot bitcoin ETFs are available to the general public in the United States and are regulated under the Securities Act of 1933. This makes them a potentially safer option for Google to advertise. The policy update is seen as a positive development, especially given Google’s huge reach and influence in raising awareness and inflows for the 10 issuers of spot bitcoin ETF funds. BlackRock’s IBIT is currently leading the way with the largest AUM, which recently surpassed $2 billion.