Puma SE’s stock surged in the market immediately after the company announced a return to sales growth in America in the first quarter. On Friday, the company’s shares rose by more than 4% to 47.15 euros per share, thanks to a resurgence in demand for their retro footwear and positive sales growth in the Americas region. Puma’s first-quarter report showed that gross sales increased by 0.5% to 2.10 billion euros, meeting analysts’ expectations. Despite a 3.9% decline in total sales compared to last year due to exchange rate differences, the Americas region recorded growth of 1.0% to 790 million euros.

This positive moment in the overall picture is also supported by the successful deployment of the Palermo and Suede XL shoe models, which are in high demand among consumers. Puma noted that it expects further improvement in the next quarter, despite retail partners working to reduce excess inventory.