Micromobility company Helbiz has said it will carry out a reverse stock split in an attempt to get back in line with Nasdaq, which issued a delisting notice last July for Helbiz shares because their share price was too low.

Helbiz is also rebranding and renaming itself Micromobility.com Inc. to position itself as a micro-mobile brand offering retail, rental, micro-mobile sharing and *see notes* sports streaming services.

The rebranding comes at the same time as the launch of the new retail business, which will include the opening of physical shops across the US, starting with the first shop in Soho, New York, over the next 60 days. An e-commerce site is also available today, featuring a small selection of electric scooters, electric bikes, helmets and water bottles.

Due to the name change, Micromobility.com shares will start trading under the new ticker symbol MCOM and warrants under MCOMW from Friday. Helbiz’s share price closed at $0.12 on Thursday, down 4.5%, and fell 20% after the close of trading.

The question of financing a physical shop, and even an e-commerce shop, is a real possibility. Recall that Helbiz ended the year with $429,000 in cash and cash equivalents. The company had revenues of $15.5m and a net loss of $82m.