Apple was up 3.4% to $ 171.32 a share on the NASDAQ, a new all-time high. At the same time, the company’s capitalization is already $ 2.81 trillion.

The rise in shares came after analysts at Morgan Stanley Bank, in which the target price of Apple securities was raised from $ 164 to $ 200 in the future for the year. This represents a potential growth of around 17%. That said, new Apple products such as augmented reality headsets or self-driving cars have yet to be priced in the tech company’s stock.